Not only will satellite radio survive, it will thrive. Many people in the media have recently expressed doubts about the potential success of the pending Sirius-XM merger. Dropping stock prices of both Sirius and XM reflect those doubts as well. All this skepticism most likely stems from the fact that, even with each other out of the way, there is a lot of competition in the marketplace. Consumers have so many free options for music, news, and sports. Why would they pay $10/month for satellite radio? The answer is content and ease.
As receivers begin to go portable, consumers are finding it easier and more convenient to fit satellite radio into their lives. It's not longer just for the car or office. Now Sirius and XM can go anywhere with you. Portable handsets can record and store hundreds of hours of music, including mp3s from your own library. Satellite radio is now a legitimate alternative to the ipod. Sometimes, you just don't want to bother with a play list. Satellite radio affords the consumer a world of choices along with the simplicity of regular radio.
Once the merger is complete, satellite radio will have complete coverage of every major sporting event. That alone is reason enough for many to get a subscription. If you are not into sports, that's ok. There is enough content between the two providers to satisfy the tastes of everyone. Think about it: for the cost of ten cents on iTunes you can have a months worth of satellite radio. I am getting subscription as soon as the merger is complete. I suggest you do the same.
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