This past Saturday (yesterday), Grady and the PR firm Edelman hosted the first annual digital bootcamp at UGA. The purpose of the conference was to provide a crash course in interactive media for both educators and students in the PR field. My word-of-mouth communications class (ADPR 5990, Dr. karen Russell) had a hand in the madness. From 8:00am to 5:30pm, groups from our class covered the conference via live blog, twitter, fliker, audio podcast, and video podcast. I spent most of my time doing the live blog. The conference was broken up into about nine sections. Within these sections were large lectures, small breakouts, and Q & A sessions. Topics included Client Research, Key Findings, Campaign Planning: Tactics, Implementing Tactics, Student Prep for best practices, and more. The technology discussed included social networking sites, interactive games, corporate blogs, search engine optimization, etc. The cost of the event per person was around $60 I believe.
If you go to edlemandigitalbootcamp.com you can see our coverage of the day. If you look in the Flickr section, you can find a picture of me. The conference was pretty good for an initial run. All the participants seemed interested, even late in the afternoon after a full day of digital media. I am glad UGA decided to host this conference and that I got to be a part of it. it certainly has the potential to draw large crowds in the future as digital media continues to evolve and UGA gains a reputation for being a leader in the field.
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